If Saturday Night Live is a window into the soul of the American voter, Donald Trump has just proven himself far more popular than Hillary Clinton.
In analyzing SNL‘s ratings for Saturday night’s show hosted by the Republican presidential candidate, Entertainment Weekly contrasted Trump’s numbers with those of the season’s opening show, hosted by Miley Cyrus with a guest appearance by Clinton, the Democratic presidential front-runner.
“According to NBC, SNL had a whopping 6.6 household rating on Saturday night, easily beating the season’s previous high…In fact, Trump’s overnight rating was 47 percent higher than the Miley/Hillary episode,” Entertainment Weekly wrote.
“For point of comparison, the season premiere delivered 6.3 million viewers, so Trump’s episode could be close to 10 million,” it added.
Saturday’s episode with Trump gave SNL its highest ratings since January 2012, according to the Associated Press.
Trump himself said the episode was “very well received and probably got very good ratings, who knows.”
“Donald Trump won,” wrote James Poniewozik in the New York Times.
“Whatever one can say about Donald Trump, he’s shrewd about the TV business. He knows what pressures producers work under, he knows what he can deliver in ratings and he knows the leverage that gives him,” Poniewozik wrote.
“He’s used all that to his advantage in the campaign. He’s not only availed himself of free media, he’s often set the terms — for instance, phoning into to news shows that usually prefer candidates to sit in person for questioning. He’s even used television savvy as a political point,” he wrote.
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“Trump probably left SNL with another such victory. The episode is not likely to hurt him among any voting group. He can take credit for the high ratings — adding that he delivered for a network that recently had cut ties with him over his comments about Mexican immigrants — and lay any criticism on the writing staff,” Poniewozik wrote.