The TV personality and highly controversial transgender icon honored by ESPN and celebrated by tolerance-demanding liberal activists may be headed for a ratings crash as his new reality show loses even more of its early shine.
Western Journalism told you last week that the audience ratings for the much-ballyhooed E! docuseries I Am Cait fell dramatically from the show’s hysterically-hyped premiere to its second weekly installment. The entertainment industry publication Variety reported on Cait’s one-week transition from a top-rated reality hit to a weak miss, noting that the sensationalistic showcase for Caitlyn Jenner fell 53% in viewership from the premiere to the follow-up episode.
Now, after airing the third in the planned eight-part series, E! network executives are said to be starting to worry about the show’s future. Radar Online reports that I Am Cait lost even more viewers this past Sunday night: “…in its third week on E! the show had only 1.2 million overall viewers, according to Nielsen ratings – with only half a million in the 18-49 year old demographic, which is its intended target audience.”
Now while it may sound impressive to have more than a million people overall watching a cable show, Hollywood insiders believe the declining viewership is cause for genuine concern about whether 65-year-old Caitlyn Jenner’s TV soapbox for transgenderism may transition into the cancelled column before long.
According to the Radar Online post:
“Executives and producers for the show feel that Caitlyn is being overexposed,” an insider at the network tells Radar.
“E! invested so much time and money into this project and everyone is just kind of baffled at how poorly it is doing.”
There are no doubt a lot of conservatives and others who believe in and promote traditional family role models and values who could explain to those “baffled” network hotshots why I Am Cait isn’t faring all that well with audiences. And if, as the insiders who shared their knowledge and opinion with Radar Online suggest, the Jenner-centric show is pulled before its scheduled run is complete, E! execs probably shouldn’t be all that surprised.
“Caitlyn got paid, but for [him] that isn’t enough,” Radar Online quotes a source reportedly close to Jenner. “[He] wants ratings gold and it is evident that if something drastic is done that this show will most likely not make it to its final episode.”
This post originally appeared on Western Journalism – Equipping You With The Truth