Presidential Republican nominee Ted Cruz means business.
In anticipation of Super Tuesday, the Cruz campaign is working to gain more visibility, specifically on television.
According to Independent Journal Review, the Cruz campaign has purchased more than $800,000 in advertising with Fox News.
The vast majority of the ad buy — more than $720,000 — is with Fox News Channel. Another $80,000 is targeted for Fox Business Network.
The ad campaign began yesterday and will run throughout next week.
The buy is significant in that most of the money spent by the various campaigns to date has been concentrated in the Iowa, New Hampshire, South Carolina and Nevada — states that have held primaries or caucuses. These ads will run nationally across the two networks.
But it’s not just the Cruz campaign that is spending heavily on TV advertising in advance of Super Tuesday. The Keep The Promise Super PAC is expected to spend heavily on advertising for Cruz as well.
The latest numbers coming from the Cruz campaign show it had $13.6 million at its disposal at the beginning of February, making him the best financed candidate in the Republican field.
Cruz came in second in Tuesday’s Nevada caucus, continuing the trend seen in New Hampshire and South Carolina of being runner-up to Trump. Cruz has said many times that he believes he is the only one who has, and can defeat, Trump.
The campaign has not yet revealed the new advertisements that will air on the Fox television networks. In advanced of the Nevada caucus, Cruz ran an ad blasting Trump over his policies for control of federal land in the state.
This week will be crucial for Cruz and his campaign. There will be 11 Republican primaries held March 1. The hope is that this heavy ad buy can carry him to victory in enough states to challenge Trump’s front-runner status.