Decisions on presidential campaign strategies often change based on the results of the early primaries. The Clinton campaign is currently facing such decisions, according to several people familiar with the situation.
Dissatisfaction with the messaging and digital operations in her presidential campaign has prompted Hillary Clinton to consider changes in her staff and strategy. No decision is expected until the results of Tuesday’s New Hampshire primary, in which she is expected to experience a loss.
Clinton had made plans to wait until the first four primaries to evaluate the necessity of reassessing the staff at her campaign headquarters in Brooklyn.
Stunned by her narrow victory in Iowa and the revelation of polls that show her losing in New Hampshire by 20 percent, Clinton has become more critical of aides and ordered the reassessment to be done sooner.
A Democratic official, who regularly speaks to the Clintons said, “The Clintons are not happy and have been letting us know that. The idea is that we need a more forward-looking message for the primary, but also for the general election too. There’s no sense of panic, but there is an urgency to fix these problems now.”
Shortly after Politico first reported a staff shake-up was in the works, Hillary Clinton sat down with MSNBC’s Rachel Maddow and denied that she planned to fire anybody. She said a reappraisal of the campaign was only natural as the primaries progressed.
Clinton dismissed the Politico report as “gossip,” saying she had “no idea what they’re talking about or who they are talking to.”