Video: WATCH: Super Bowl Blocks Gun Ad

Evidently, defending your family is not high on the NFL’s priority list.

Each year, the advertising arms of numerous companies work feverishly to produce a captivating, engaging advertisement to air during the Super Bowl. As a result, many viewers are more interested in these advertisements than they are in the gridiron action.

While such spots command a steeper price than commercials aired during virtually any other television event, reaching such a vast audience generally warrants the expenditure. Unfortunately, one potential advertiser will never realize what a Super Bowl ad might do for its business.

When Daniel Defense produced and submitted a prospective spot to run during Super Bowl XLVIII, its producers were confident it fell within the parameters of NFL guidelines. Though the league does prohibit ads for firearm companies that either exclusively sells guns or mentions guns in the commercial, the proposal in question does not fall into either category.

Daniel Defense offers a variety of products at its physical store and did not directly acknowledge weapons of any kind in its ad. Nevertheless, the FOX network sent the company a notice that the commercial had been rejected “due to the rules the NFL itself has set into place for your company’s category.”

Assuming a brief logo shot picturing a rifle caused the rejection, the company offered to replace the image. Still, the NFL refused to air the ad.

Instead of blatantly promoting the use of firearms, Daniel Defense developed a commercial that featured a primer on the Second Amendment and the right of self-defense.

The ad was intended to be aired during a variety of programming; however Daniel Defense had every reason to believe the NFL would accept it. Not only did it meet the league’s standards, another commercial commissioned by the company ran without objection during the 2012 Super Bowl. That advertisement, in fact, actually did feature a short clip of a gun being fired.

Since 2012, however, firearms have become an even more contentious issue than ever before. As leftists continue to deride any American who wishes to exercise his or her right to bear arms, the NFL has apparently jumped on the bandwagon.

A league that has grown increasingly more politically correct in recent decades is now turning away business because a company dares to sell a legal product to a receptive public.

Even many of football’s most ardent fans are now realizing a painful truth about the beloved sport.  By continually caving to leftist pressures, the NFL has squandered much of what made the sport a uniquely American pastime.

–B. Christopher Agee

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Photo Credit: Standard Compliant

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  1. Al Chirico says:

    I think that we need to make the NFL aware of its poor judgement by starting a movement where all pro-2nd amendment supporters boycott the Superbowl. I know that we all look forward to the game and the clever commercials, but the only way to change this policy is to make it hurt, and that means that all the companies that advertise will lose money on their multimillion dollar ads.

    Please seriously consider this. Let's do more than just whine about things like this. You can be sure that the left does.

  2. I have seen that ad and there is nothing wrong with it. That ad should be aired

  3. Anonymous says:

    Banning commercials about the 2nd ammendment, guns, and California demanding that a bar take down its patriotic sign thanking vets for their service to America, and other things along those lines can come to a fast end if we all vote straight rupublican next year, and get those leftist, socialists, muslim swine out……

  4. Edwardkoziol says:

    Some accident chasing lawyer like John Edwards has to come up with a way to sue the NFL over them turning down a commercial that advocates family safety.I'll bet they'll let Miley Cyrus rub her ass on some guys dink.We need to flood the NFL with emails and calls since they let Costas become political.Where do you email the NFL.

  5. Linda From NY says:

    I think it is time to start boycotting the superbowl, it is not worth it at the expense of the 2nd Amendment and the American people. In unity we have power and without the public support they would be nothing.

    Boycott the superbowl, our Country is more important then this game

    • Your right about that Linda. Now if you can get those gun grabbing progressives out of NY you will be able to defend yourself from all the illegals that are invading NY. Schumer is trying hard to kill the second ammendment .

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