Evidently, defending your family is not high on the NFL’s priority list.
Each year, the advertising arms of numerous companies work feverishly to produce a captivating, engaging advertisement to air during the Super Bowl. As a result, many viewers are more interested in these advertisements than they are in the gridiron action.
While such spots command a steeper price than commercials aired during virtually any other television event, reaching such a vast audience generally warrants the expenditure. Unfortunately, one potential advertiser will never realize what a Super Bowl ad might do for its business.
When Daniel Defense produced and submitted a prospective spot to run during Super Bowl XLVIII, its producers were confident it fell within the parameters of NFL guidelines. Though the league does prohibit ads for firearm companies that either exclusively sells guns or mentions guns in the commercial, the proposal in question does not fall into either category.
Daniel Defense offers a variety of products at its physical store and did not directly acknowledge weapons of any kind in its ad. Nevertheless, the FOX network sent the company a notice that the commercial had been rejected “due to the rules the NFL itself has set into place for your company’s category.”
Assuming a brief logo shot picturing a rifle caused the rejection, the company offered to replace the image. Still, the NFL refused to air the ad.
Instead of blatantly promoting the use of firearms, Daniel Defense developed a commercial that featured a primer on the Second Amendment and the right of self-defense.
The ad was intended to be aired during a variety of programming; however Daniel Defense had every reason to believe the NFL would accept it. Not only did it meet the league’s standards, another commercial commissioned by the company ran without objection during the 2012 Super Bowl. That advertisement, in fact, actually did feature a short clip of a gun being fired.
Since 2012, however, firearms have become an even more contentious issue than ever before. As leftists continue to deride any American who wishes to exercise his or her right to bear arms, the NFL has apparently jumped on the bandwagon.
A league that has grown increasingly more politically correct in recent decades is now turning away business because a company dares to sell a legal product to a receptive public.
Even many of football’s most ardent fans are now realizing a painful truth about the beloved sport. By continually caving to leftist pressures, the NFL has squandered much of what made the sport a uniquely American pastime.
–B. Christopher Agee
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