Promoting travel to America can be expensive — especially if Uncle Sam is footing most of the bill.
Documents exclusively obtained by The Daily Caller show extensive waste and mismanagement at the public-private partnership Brand USA, a government-backed travel-promotion agency established in May 2011 under Travel Promotion Act of 2009 to encourage foreign travelers to visit the United States.
Some of the new organization’s recent expenses include $4,139 for 250 holiday cards, $3,592 for a holiday e-card and $2,449 for a ringtone version of the Rosanne Cash song “Land of Dreams,” which was created specifically for a sweeping Brand USA promotional campaign.
Also among the expenditures, according to the documents, are $2,700 for 26 sets of business cards and $50,252 for giveaway materials at the International Pow Wow trade show, which was held at the Los Angeles Convention Center earlier this year. The agency spent nearly $35,000 on Chinese-made water bottles for the event.
And Brand USA spent close to $1 million on its posh launch party in London last year, including $69,300 on freebies for attendees. Almost $50,000 went to neck wallets, and the organization dished out a grand total of $13,101 for umbrellas.
Read More at The Daily Caller . By Caroline May.
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