In 1998, a Colorado handyman was snowmobiling in the mountains outside of Steamboat Springs when he got swept up in an avalanche that buried his vehicle and left him stranded in a blizzard. Provisioned with nothing more than two butane lighters and a Snickers bar, the man endured 40 mph winds and near-zero temperatures for five days and four nights as rescue teams struggled to locate him. Luckily, the Snickers bar he’d carried was the king-sized version. Every one of its 510 calories helped him persevere through the course of his ordeal.
In the future, anyone caught in similar circumstances better hope for a faster search and rescue team. Mars Inc., the manufacturer of Snickers and many other convenience store treats, has decided to phase out chocolate products that exceed 250 calories per portion. By the end of 2013, consumers will no longer be able to purchase king-sized Snickers bars. Instead, they’ll have to make do with a product that Mars introduced in 2009, Snickers 2 To Go, which features two 220-calorie bars in a single “resealable” wrapper. In addition, Mars will also need to reduce the size of a standard Snickers bar. It currently contains 280 calories and thus exceeds the new calorie cap by 12 percent.
Mars is implementing the 250-calorie threshold as part of an agreement with Partnership for a Healthier America (PHA), a non-profit organization that aims to “broker meaningful commitments” from commercial food manufacturers like Mars to “end childhood obesity.” PHA was founded in 2010 in conjunction with the Let’s Move! program, First Lady Michelle Obama’s federally funded government initiative that aims to shape up the nation’s tubby youth through a vigorous regimen of legislation,regulation, and mass jumping jacks. Mrs. Obama serves as PHA’s honorary chair, and according to its website, PHA’s mandate is to “monitor and publicly report on the progress” of its private-sector partners like Mars, and, more generally, to “make the healthy choice the easy choice.”
Read more at Reason.com.
No related posts.
Get Informed! Read More About this topic::
- Goodbye, America The America we once knew is gone, replaced by an...
- Chicago Mayor Targets City’s Vending Machine Snacks As the mayor of a city defined by violent crime...
- Video: Rand Paul: Obama Acting Like King Here is an interview with Senator Rand Paul on radio...
so i'll buy 2,waste of time
You shouldn't buy ANY!!!!!!!
pha should focus on all the crap thats put in processed food the we can't pronounce,or spell,how healthy is all that unnatural junk?
What a nasty bitch.
The first nasty cow with a second runner up (Hillary) should be performing instead of lecturing. Have you seen both these tubby tubas butts and thighs? Moocheata is nothing but a Food Natzie, because someone told her that she was also a God like phoney. More food for her and less for us. Mrs Hitler. Nasty neg
LOOK CLOSELY, This (woMAN) really looks like a transsexual or a man in drag!
If I owned Mars candy company, I would make a new Snickers bar, and it would be the super giant size!! Why does anyone think they can tell us what to eat and how much we can. If a parent has good sense, they will not give a big candy bar to their child, but making the bar smaller, will only make a person eat two at a time. Worry about umemployment, the borders, bringing our soldiers and marines home from Afghanistan, stop making our military smaller, ( we must keep a strong military for defense of our ememies), stop trying to tax the rich more so you can give it to deadbeats who already beat the system. And above all KEEP THE UNITED NATIONS OU T OF OUR BUSINESS. YOU HAVE ALREADY GIVEN THEM CONTROL OVER ALL OF OUR NATIONAL PARKS AND FORESTS. Is our country next, or have you already given it away in secret!!!
I'm so glad the government, and all these other people, know what's best for me. I have no idea how people survived before this nanny state came about.
I only bought a candy bar once in a great while. When they change this, now I won't buy any. If I do, it will be from the company that didn't bend over.