Americans dedicated to redefining traditional gender roles have found another common enemy. While McDonald’s has been vilified by leftist groups in the past, primarily for its fatty menu items and embrace of capitalism, the latest attack is based on a seemingly innocuous issue: the Happy Meal toy.
A beloved treat for generations of kids, the fast food giant has traditionally offered two distinct toys during each promotion. One was meant to appeal to boys, while the other was geared toward girls.
Such gender stereotyping, however, is considered brutish and unacceptable by today’s leftist activists. Amazingly, it is not only adults who are outraged by the idea that girls are more inclined to play with dolls while boys enjoy racecars.
As a high school student pointed out in a recent editorial posted on the far-left Slate.com, she was upset by the practice as far back as the age of 11. At that time, Antonia Ayres-Brown wrote, she sent a letter to the chain’s CEO.
“I expressed my frustration that McDonald’s always asked if my family preferred a ‘girl toy’ or a ‘boy toy’ when we ordered a Happy Meal at the drive-through,” she wrote.
Unsatisfied with the response she received, Ayres-Brown detailed an in-depth study and, in typical activist fashion, filed a formal complaint.
“Ultimately,” she wrote, “we brought a complaint to the Connecticut Commission on Human Rights and Opportunities against McDonald’s for discriminating on the basis of sex.”
That effort was immediately shot down, she recalled, as her concerns were labeled “absurd” and only intended for “titillation [sic] and sociological experimentation.”
She refused to give up, however, and enlisted a number of other kids to find out whether the practice of giving out gender-appropriate toys was widespread throughout the corporation.
“We found that 92.9 percent of the time, the store, without asking, simply gave each child the toy that McDonald’s had designated for that child’s gender,” she wrote. Additionally, some of the children were allegedly told they could not return the toy for an alternate.
The article ended with what Ayres-Brown considered a victory for gender revisionists. She reportedly received another letter from McDonald’s, explaining the company has “recently reexamined our internal guidelines” and will no longer distribute toys based on the sex of the adolescent customer.
“Even more heartening,” she wrote, “DoSomething.org just posted a photo of a manager’s notice on the wall of an actual McDonald’s store instructing employees: ‘When a customer orders a happy meal you must ask ‘will that be a My Little Pony toy? Or a Skylanders toy?’. We will no longer refer to them as ‘boy or girl toys.’”
While it is true a small minority of kids are drawn – whether by their own interest or the pressure of their parents – to play with toys envisioned for the opposite gender, activists are dedicated to changing the entire culture as a result instead of dealing with these outlying examples on an individual basis.
Photo Credit: Facebook/McDonald’s
This post originally appeared on Western Journalism – Informing And Equipping Americans Who Love Freedom