CNN’s Ratings Plunge In April, Worst In Over A Decade

CNN sign SC 300x225 CNN’s Ratings Plunge in April, Worst in Over a Decade

CNN, which had been making some strides at unseating MSNBC as the number two cable news network, took a giant step backward in April with its lowest rated daytime ratings in the A25-54 demo in over a decade. In addition, compared to last year, the network is down 21% in total viewers and 29% in the A25-54 demo, while Fox News was up and MSNBC was down slightly in the demo.

The news was almost as bad in primetime, with CNN suffering its lowest rated month since August 2010 in total viewers and the demo. That made it CNN”s sixth worst primetime ratings ever in total viewers, as it shed 16% in that category and 22% in the A25-54 demo compared to last year. Fox News was flat in total viewers and MSNBC was down slightly, while both lost 9% in the demo, underscoring the steep decline of CNN.

On top of that, every single hour of CNN primetime was down by double digits compared to last year except for AC360 at 8 p.m., which was down “just” 8%.

CNN, which benefited in 2011 from major news events like the tsunami in Japan and the Arab Spring, has suffered from a lack of those types of events this year, but the steep drop-off can’t be explained away solely by the dearth of major news events.

Until now, CNN executive vice president Ken Jautz thought he had been making progress in reviving the network, even beating MSNBC in the ratings a couple of times. But the latest report has CNN largely back to where it was when Jautz was hired in September 2010.

Read More at Accuracy in Media. By Don Irvine.

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Comments

  1. Betsy K. Larsen says:

    If they would actually report the news, instead of “report the news” that no one beleives anymore, maybe they’d get their audience back. These “news casters”, or “reporters” lie to the public, and we know they do, so why sit and watch even more lies drool from their lying lips? They have kissed the backend of the idiot in office so long that their mouths can only seem to spout more lies. So they should remove their lips from such a nasty thing, see the light of day, and tell it like it is, instead of like the “one” wants it to be! We are sick of their constant butt licking and lies, and we want the REAL NEWS, not the made up garbage that they spew! Go back to Honest Broadcasting, Honest Journalisim, and maybe someone would actually be interested enough in what they have to say! I know, I repeated things, deal with it.

  2. Maxine says:

    I refuse to watch any of the liers all they do is kiss Ovmits behind they will do anything to lie for him you cant trust any of them any more that gos along with Fox news after they kicked Beck and the Judge off the air I dont trust them eather

  3. MontieR says:

    People are starting to wake up, and they do NOT like to be lied to. Good riddance to the commie news network.

  4. Edwardkoziol says:

    Finally the Clinton News network is losing viewers whhen they start bringing back real journalism they wil get some of the audience back.Kissing Obumas and Hitlary along every leftwing socialist a-s does nothing for their reputation.

  5. RacerJim says:

    What disgusts me to no end is that all the public TVs at Walter Reed National Military Medical Center Bethesda always/only show CNN.

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