CNN Target Audience Shrinks By 62 Percent

Photo credit: FLC (Creative Commons)

When determining a television network’s influence, no factor carries quite as much weight as its viewership numbers. For this reason, far left organizations CNN and MSNBC are in dire straits regarding their rapidly diminishing market share.

Comparing CNN’s audience to that of just one year ago, the steep drop in viewers is telling. During primetime, the network had 481,000 total viewers this month, with just 153,000 in the target demographic of viewers between the ages of 25 and 54. This marks a 62 percent decrease in viewership among that audience.

The results were similarly negative when comparing last November’s total day audience to monthly totals this year. With just 100,000 of the 335,000 total viewers in the target demographic, CNN’s viewership dropped nearly 60 percent in this measurement.

MSNBC fared slightly better during November, besting CNN’s results across the board. Still, neither network can hold a candle to cable news leader Fox News.

With more than 2 million primetime viewers, about 350,000 of whom fell into the target demographic, Fox News obviously offers a product viewers want. On the other hand, CNN and MSNBC remain so entrenched in their own ideology that they are quite literally causing people to tune them out by the millions.

It bears noting that last November’s totals were inflated throughout cable news due to the approaching presidential elections. The precipitous drops seen among CNN’s audience, however, were far beyond any losses experienced at Fox News.

Rupert Murdoch’s brainchild, for the sake of comparison, lost only about 20 percent of its election season audience in the intervening year.

CNN has apparently recognized its growing irrelevance, citing a desire to steer away from breaking news by featuring more documentaries on the network. Instead of acknowledging that executives and staff repeatedly failed to provide accurate coverage of news events, the network has instead decided to remove its emphasis on such coverage altogether.

Regardless, this pioneer in cable news has so irrevocably sullied its own reputation that CNN as a brand now appears destined for insignificance.

–B. Christopher Agee

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Photo credit: FLC (Creative Commons)

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  1. Linda From NY says:

    Finally the sheeple have woken up, they realized they have been dupe by the lying media, this is the best way to send a message to these lying media, the people have more power then they think, stop watching and supporting these Obama cheerleaders

    This is what happens when the media fails to provide accurate coverage of news events. I hope their viewership goes down to 0. I no longer watch the lying media, I refuse to give them my ratings, I get my news from the internet and I am better informed of what is going on

    • Edwardkoziol says:

      Linda the only TV news coverage I listen to is Fox and that depends on who is on.You have some good reporters on Fox.Mainly I listen to talk radio and read the internet.How long do you think it will take CNN to get back in good graces with the public.Don't you think NBC & MSNBC are worst.

      • Linda From NY says:

        HI Edward,
        I too like Fox cable, they are the only ones that are not afraid to speak their minds, when CNN start losing millions on advertisements or their show on the treat of cancelation, then perhaps they may wake up, money is very powerful and money talks

        • Edwardkoziol says:

          Your right Money Talks anfd Bullshit walks.The only trouble is most of these advertizers are on Obuttholes side. It's us viewers who have to take up the fight and go on a crusade to get fair news coverage.

  2. CNN still the default/unchangable channel on all public area TV's at Walter Reed National Military Medical Center Bethesda (MD) — yet another indication of Obama's intent to destroy our military.

  3. Many viewers commonly call CNN the "Communist News Network" for a reason. I guess that it their decision to change tactics in the early 90`s has taken it`s toll. Following that debacle they decided to follow Obama and his course of communist style government and appointees, believe and praise his so called style of Transparent government activities and because of his being the first Black President the people are slowly seeing what kind of a man he really is…a lying, incompetent, anti American president and is dividing the country while destroying our economy and world presence. Now with Obamacare destroying the medical industry, collapsing our industrial base and religious beliefs people no longer trust news outlets like MSNBC, CNN and others to report the truth.

  4. Edwardkoziol says:

    Thank the good Lord for people waking up to CNN 'Communist News Network "or before known as the "Clinton News Network" This Network has always been a Democrap network,take when Slick Willy was raping girls this Network and its minions blamed the women. Never was fair to republicans especiallty the conservative one like Palin

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