The man behind much of Barack Obama’s electoral success recently weighed in on the shortcomings he believes Hillary Clinton must overcome in order to become the next president. David Axelrod, who served as Obama’s campaign strategist during the 2008 election, has dealt with Clinton before and offered some tips regarding how she can improve her strategy ahead of 2016.
“Humility is the order of the day,” he insisted. “In 2007, her campaign was this juggernaut of inevitability and it was a top-down experience.”
As it turned out, of course, the far less recognizable Obama was able to overcome the name recognition gap and defeat Clinton to earn his party’s nomination. Axelrod speculated that Americans can grow to resent the notion that a particular candidate’s nomination is a foregone conclusion.
“Voters don’t like to be told that their decision is predetermined,” he explained. “They want to be asked for their vote; and more than that they want to have a genuine connection with the candidate.”
Though he saw some redeeming qualities in Clinton following her 2008 loss in the Iowa caucuses, Axelrod cautioned that she needs to remain humble throughout the process in order to come out victorious in next year’s primary.
He described the post-Iowa Clinton of 2008 as one who “threw caution off” and was better able to identify with voters.
“The candidate you see in Iowa today is much closer to that candidate,” he concluded, “and I think that’s authentically who she is.”
Regardless of her personality on the campaign trail, however, plenty of evidence exists that prospective voters are already weary of Clinton’s near-constant media coverage more than a year and a half before Election Day. Whether due to the fact that she has been a household name for more than two decades or that she has been linked to countless scandals throughout that time, reports of Clinton’s inevitability – as in the 2008 campaign cycle – might be premature.
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This post originally appeared on Western Journalism – Equipping You With The Truth