Last week, Apple CEO Tim Cook made it official.
He wrote in Business Week that he’s gay and proud of it.
Memo to Tim:
I’m a pretty good customer of yours. I have an iPhone 5, an iPad 3, several ipods, and an Apple TV box. That makes me a very lucrative customer of iTunes, iBooks, and the app store.
Will your being gay extend the battery life of my iPhone 5? Will it affect Apple stock options long term? Will it cause my iPad 3 to be rendered obsolete by the new Air series? Will IOs 8.1 not be as big a disaster as IOs7 because you are proud of being gay?
I know, having read your article, that you think having sex with other men has made you more empathetic because you are part of a minority and, ergo, a better CEO. But you know what? I don’t care. I don’t buy my smartphone on the basis of your empathy as a CEO.
I didn’t care that Steve Jobs had sex with women, and I don’t care that you have sex with men. Include me out of your personal life.
But what you’d better be concerned about is that the iPhone 7 has enough to make me want to replace my iPhone 5 with it, because the iPhone 6 was a big yawner. If that’s the best you can do, then I’m looking at Samsung, Alcatel, ZTE, and other innovators in the Android space. For the record, I already have a cheap Android tablet and a second Android smartphone. I like them.
My relationship with you is that you are the CEO of a company another guy made great; and under your leadership, I’m beginning to see cracks. My willingness to go somewhere else has nothing to do with your sex life. It’s very self-centered. If I can get a better deal from Samsung, if their Android stuff works better for me and is easier to use, I’m gone.
We no longer use Macintosh computers for video editing, as an example, because Windows-based machines are much more cost effective and, I might add, available at Wal Mart at 3am. Your being gay and proud of it has no effect on the market share of the Macintosh.
Tim, I’m not trying to diminish your personal feelings and accomplishments. I’m only pointing out what’s relevant.
You said that being gay had given you the skin of a rhino, which is a useful trait as the CEO of Apple.
Be the CEO of Apple.
I don’t need to know about and/or approve of your sex life any more than I need to know about President Obama’s or President Bush’s.
Sex is something that is supposed to be practiced behind closed doors. I know that makes me sound old and unhip, but I’ll bet you that if you take a poll of the people who buy your products—even as hip as you guys try to be—a vast majority will agree with me.
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This post originally appeared on Western Journalism – Informing And Equipping Americans Who Love Freedom