The CEO of Liftable Media Inc., which owns Western Journalism, announced Friday the company’s acquisition of USA Radio Networks from Cross Platform Media.
“USA Radio Networks has been a category leader in providing independent news to hundreds of radio stations around the country,” Patrick Brown said, “and we intend to take that platform and improve on it.”
He went on to explain that the network currently operates three channels, two of which provide stations with Christian content while the third is aimed at talk-based platforms. USA also provides hourly commercial and noncommercial newscasts each day of the week.
The acquisition represents a new frontier for Liftable, which currently reaches roughly 40 million unique American visitors per month and has been ranked among the top 100 digital networks by Quantcast.
Brown founded Liftable in September 2014. The then-26-year-old CEO has since expanded the company’s reach by purchasing numerous other digital properties. In addition to Western Journalism and USA, its first non-digital platform, Liftable Media has purchased the websites Thoughtful Women, Conservative Tribune and TPNN this year.
In a press release, Brown explained his reasoning for the company’s latest addition.
We believe this acquisition will 1) provide a larger audience for our insanely interesting, positive and quality media product and 2) provide great opportunities for cross-promotion for both radio and digital platforms and 3) jumpstart our digital sales team with the integration of USA Radio Network’s stellar team.
He went on to note that the new property will further cement Liftable’s status as a premier media company.
“By adding together the reach of our different properties,” he said, “we estimate we will reach over 50 million Americans with over 200 million impressions of original content each and every month. The acquisition of USA Radio Networks will put Liftable Media into an elite category of media firms which have broad cultural impact. We intend to be a force of positive, God-honoring, tradition-supporting quality content.”
USA Radio Network was established in 1985 by the late Marlin Maddoux. It was purchased by Sam Hassell’s Cross Platform Media in 2014.
“I am excited that USA and Liftable Media found each other,” Hassell confirmed. “This is a perfect fit to accelerate our mutual vision with a team that absolutely gets the evolving media landscape ‐ and how to capitalize on it. This is a very smart move for all involved.”